Just bought a 40" Sony bravia KDL 40R474A

Having issues with the sounds, especially with TV shows and movies.
Background music too loud and dialogue too muted, you have to turn the volume up way high to hear dialogue properly but then of course the music is way too loud.
Is this simply an issue with American TV shows (The Shield pilot was awful to listen to, dialogue wise) or what should I so with the settings..

Currently
Sound booster
Clear voice
Simulated stereo
Auto volume are all turned to off...
Any advice most appreciated